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Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or to our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.
Contact

Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the treatment and answer of your contact inquiry.
If the contact serves the execution of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) lit. f DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.



Customer account orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.


Collection, processing and forwarding of personal data for orders
When you place an order, we collect and process your personal data only insofar as this is necessary for the fulfilment and processing of your order and for dealing with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 Para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
In this context, your data is passed on, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Reviews Advertising

Data collection when writing a comment
When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.


When your comment is published the name and e-mail address provided by you will be published. will be published.

Buyer seal customer rating
We use the Käufersiegel customer rating tool of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After your order, we would like to ask you to rate and comment on your purchase with us.
For this purpose, you will be contacted by us by e-mail, whereby we will use the technical system of the provider of the Käufersiegel rating tool within the framework of order processing.
Your data will be processed either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para.1 lit. a DSGVO with your consent, provided that you have expressly agreed to receive the evaluation request. You can revoke your consent at any time by using the corresponding link in the email, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the distribution list.
Processing without explicit consent is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in truthful, verified assessments of our services in the context of direct advertising. For this purpose, we send an evaluation request in electronic form for our own goods or services that you have already purchased from us. The request will be sent to the e-mail address that we received from you in connection with the sale of goods or services. The sending of the evaluation request is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the evaluation request. This does not incur any costs other than the transmission costs according to the base rates.

The personal data stored in this connection in the technical system of the Buyer's Seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of your personal data for sending postal advertisements
We use your personal data (name, address), which we have received in connection with the sale of goods or services, to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide this data will result in no contract being concluded.
The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the e-mail address for sending newsletters
We use your e-mail address, irrespective of the processing of the contract, exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.


Your data will be passed on to a service provider for e-mail marketing within the framework of order processing. Your data will not be passed on to any other third parties.

Use of e-mail address for sending direct advertising
We use your e-mail address, which we have received in the context of the sale of a good or service, for the electronic sending of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This does not incur any costs other than the transmission costs according to the base rates.



Shipping service provider merchandise management

Forwarding of e-mail address to shipping company for information on shipping status
We forward your e-mail address to the shipping company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of passing on your e-mail address is to inform you about the shipping status by e-mail. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation.


Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected in the context of the order will be transferred to

easybill
transmitted.


Payment service provider Credit information

Use of PayPal
All PayPal transactions are subject to the PayPal data protection declaration. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.


Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
With the selection and use of PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfil the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the PayPal Express payment service, please refer to the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.


Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, it is necessary for Amazon Payments to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data.
With the selection and use of "Amazon Payments", the data required for payment processing is transmitted to Amazon Payments in order to be able to fulfil the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
For more information on data processing when using the payment service Amazon Payments, please refer to the associated data protection declaration at: https://pay.amazon.com/de/help/201212490


Use of Klarna Checkout
The checkout solution is provided by Klarna AB (Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to provide you with an ideal online experience tailored to you when using the checkout. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
A detailed list of cookies and an explanation of their respective purpose can be found here https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf.

Use of personal data when selecting Klarna payment options
In order to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna. This enables Klarna to assess whether you can use the payment options offered via Klarna and to adapt the payment options to your needs. General information about Klarna is available at: https://www.klarna.com/de/. Your personal information will be treated by Klarna in accordance with applicable data protection laws and as set out in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.



Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Analysis advertising tracking communication affiliate

Use of Google Analytics
We use the web analytics service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google that is responsible for processing your data and complying with the applicable data protection laws.
Data processing is for the purpose of analysing this website and its visitors and for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In doing so, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activity.The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Google Analytics deaktivieren.
For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of Hotjar
We use the analysis tool of Hotjar Ltd (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; "Hotjar") on our website.
The data processing serves the purpose of demand-oriented design, optimization and analysis of our website.
The tool is used to randomly record the movements of page visitors on the website. This creates a log of mouse movements, scrolling behavior, dwell time and clicks on the website (so-called heat map).
For this purpose, Hotjar uses cookies, among other things. In the process, the following information may be collected, among other things: IP address (in anonymous form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (only about the country), preferred language for displaying the website, operating system used. Detailed information on the cookies used, their function and storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
User profiles are created from this data under a pseudonym. The data is not used to personally identify the website visitor and is not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
To prevent the collection and storage of data by Hotjar, you can click here: https://www.hotjar.com/legal/compliance/opt-out set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must do the opt-out cookie on all systems and devices used for this to work across devices. If you delete the opt-out cookie, data will again be transmitted to Hotjar.
For more information on privacy when using Hotjar, please click here: https://www.hotjar.com/legal/policies/privacy#enduserenglish

Use of the Facebook Pixel
We use the remarketing function "Custom Audiences" of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for fulfilling the information obligations pursuant to Art. 13, 14 of the GDPR, for complying with the security requirements of Art. 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 of the GDPR insofar as a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland has the responsibility to enable data subject rights under Art. 15 - 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Facebook Ireland's obligations under the Joint Processing Agreement.
The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, Facebook's remarketing tag has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised, interest-related Facebook ads.
Your data may be transferred to the USA.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object at any time, on grounds relating to your particular situation, to such processing of personal data concerning you. You can deactivate the "Custom Audiences" remarketing function here.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.


Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites.
The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
Your data may be transferred to the USA.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, to the processing of your personal data at any time.
You can deactivate personalised advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out given there. You will then not be included in the conversion tracking statistics.
Further information as well as Google's privacy policy can be found at: https://www.google.de/policies/privacy/.

Use of the live chat system "Zendesk Chat "
We use the live chat system of Zendesk Inc. (1019 Market Street, 6th Floor, San Francisco, California 94103, USA; "Zendesk") on our website.
The system serves the purpose of communication between you and us as providers. From this data, usage profiles can be created under a pseudonym. Cookies are used for this purpose. The cookies enable the recognition of the internet browser.
Your data may be transmitted to the USA.
If Zendesk transfers data to third countries for which there is no adequacy decision, this is done on the basis of binding internal data protection regulations pursuant to Art. 47 DSGVO. These regulations can be viewed at https://d1eipm3vz40hy0.cloudfront.net/pdf/ZENDESK - BCR Processor Policy.pdf and https://d1eipm3vz40hy0.cloudfront.net/pdf/ZENDESK-BCR-Controller-Policy.pdf.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in direct customer communication. You have the right to object, on grounds relating to your particular situation, to the processing of your personal data at any time.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
For more information on the collection and use of data by Zendesk, your rights in this regard and options for protecting your privacy, please refer to Zendesk's privacy policy at https://www.zendesk.com/company/customers-partners/privacy-policy/.

Use of the ADCELL Partner Program
We use the partner program "ADCELL" of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; "ADCELL").
If you click on an ad provided with an affiliate link, ADCELL will place a cookie for conversion tracking on your computer. The cookies serve the purpose of correct billing within the partner program by recording the success of an advertising medium. Through the cookies, it is recognised that you have clicked on the advertisement and the origin of the order with the advertiser can be traced. ADCELL also uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats are transmitted to a server of ADCELL and stored there. Among other things, ADCELL can recognize that the partner link on this website has been clicked. ADCELL may pass this (anonymised) information on to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.
The use of cookies or similar technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions within the partner program. You have the right to object, on grounds relating to your particular situation, to the processing of your personal data at any time.
You can deactivate tracking by ADCELL here https://www.adcell.de/datenschutz. You will then not be included in the conversion tracking statistics.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.


Plug-ins and other

Use of Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
For more information on terms of use and data protection, please click here.


Data subject rights and storage period

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.


Rights of the data subject
You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purposes of direct marketing in accordance with Art. 21 (1) DSGVO.


Right tocomplain to thesupervisory authority
Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you consider that the processing of your personal data is not lawful.


Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.


If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last update: 20.07.2020
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